Looking for Commercial Realtors in Baton Rouge?
I really enjoy sharing this excerpted blog post with you. This was written by one of our friends in the industry, and I think he had a lot of fun writing the post. What was this post about? He explained what a commercial realtor is. This is true for commercial realtors in Baton Rouge, or anywhere else for that matter. People frequently throw around the term “commercial realtor,” not knowing what it actually means. They believe they are looking for a commercial real estate broker. However, “REALTOR” is actually a trademarked name that only applies to commercial real estate brokers who have acquired the rights to use that name (REALTOR) from the National Association of Realtors (NAR). So, every commercial realtor is a commercial broker, but not every commercial broker is a commercial realtor. Are you curious about this? What to know what in the world this has to do with Popsicles and Rollerblades? Keep reading!
[bctt tweet=”Learn what Commercial Realtors, Popsicles and Rollerblades have in common.”]
… The Rollerblade Situation
Jeff Meyers expressed, in his article called Rollerblade Inc. Playing a Name Game, that Rollerblade Inc. isn’t exactly happy about people using the verb “rollerblading.” They want to protect their brand name and are concerned that if people turn in-line skating into the verb of “rollerblading,” it will hurt their brand. That’s an interesting tidbit of knowledge to remember next time you hear someone say they’re going rollerblading. Maybe check to make sure the Rollerblade Inc. police aren’t around listening, if you use that term.
The Commercial Realtor Situation
We now come to the term “commercial realtor.” Technically, “REALTOR” is trademarked and belongs to the National Association of Realtors (NAR). Don Pasek gave some very good insight about NAR REALTORS in this thread. He pointed out that MLS, which is heavily used by residential real estate agents, is almost entirely controlled by the NAR, and if you want to have your listings found on MLS, you should be a “REALTOR.” A difference between commercial real estate and residential real estate is that commercial real estate brokers don’t depend on….